Figma Config recap, 6 Figure Websites, and SEO A/B Testing

Hey folks, going to be a shorter one today - in the middle of Buildspace Nights and Weekends, S5, and working on bringing my idea to life. There are still a lot of great discoveries I made this week on the topics of marketing, Figma’s new AI features, and SEO expert advice on the topic of A/B testing.

1. For my folks out here trying to close big deals - Alex Hormozi gives a pro tip on emphasizing customer benefits by never saying “paid in full” and Reframing the wording to say “pre-payment discount” when attempting to get folks to pay upfront, leads to more deals closed with payment upfront.
2. Working on building pages that get traffic, requires lots of testing especially when it comes down to SEO. I discovered an article from Searchpilot just last week (written in 2023 but yet incredibly relevant) about the power of A/B split testing pages from an on-page SEO perspective. If you want to ace your page’s performance start here. 

3. Max, founder of Kamrat is building a pretty solid “done for you” LinkedIn ads service. What jumps out at me is, Max kills it with his clear H1 and video sales letter. I don’t know about you, but I’m taking notes on this page layout to help improve my landing page game.

4. Several updates to Figma from the Config event last week. Figma is leveraging AI to speed up design and prototyping. UI3 (the latest version of Figma’s interface UI) is here, and I’m looking more closely at the Code Connect feature that aims to better bridge the gap between designers and developers. A lot here, but I’m also curious about their new ability to design with UI kits. You can view the full recap here.

5. If you’ve been reading my content more recently, chances are you’re a creator or business owner who’s keeping up with AI trends. When attempting to build with generative AI, it’s important to understand the “do’s and don’ts” for best results. On Deck recently published a banger article, AI For Small Business, and this piece is something that a lot of folks looking for ways to integrate AI into their workflow or businesses will find to be of value.

6. This week I learned about the power of leveraging motifs to make website design more cohesive and appealing. Here’s Erik Kennedy’s article on the topic.
7. It’s always cool to see what folks are building during the Buildspace N&W event. Someone is building an interactive course for folks interested in learning more about creating art with generative AI. The Vibeverse.ai course is a place for beginners, intermediates, and experts alike. Trying to level up my AI art prompting skills with this one.

8. While working on my AI project this week I needed a tool to create a mental map, and in last week’s issue, I mentioned EverLearns, but that tool seemed to stop working. After resuming a short search, I landed on Mapify (formerly Chatmind) and was able to generate a decent mental map with a single prompt (it did take me two times till I got my prompt dialed in). Now I have a better visual of the multiple pieces my project requires.

9. Checking out more ways to leverage AI to rank local websites on Google, I discovered Jesse Cunningham’s 10-minute video on How to Rank ANY Business #1 in Google. There’s a lot of low-hanging fruit here that folks can tap into if they want their local site to rank in search results.

10. When it comes down to making money on the internet, there’s a lot to be made with building websites that get a lot of traffic and leveraging that traffic to click ads and visit affiliate links. But when these types of projects do very well for longer periods they increase in value, and the owners of these sites sell these websites for 5, 6, or even 7+ figures. With all the tools at my disposal now, generative AI, Ahrefs, and knowledge of SEO, there’s no excuse for building a steady revenue stream.

And that’s a wrap - shorter issue today. Thanks for taking the time to read this far. Did you find value in this issue? If you did comment 1. If not comment 0. Your feedback helps me understand what readers care about most. Have a great week!