Leveraging Chat GPT4o's Memory, Arbitrage Business Ideas, and Google's Algorithm Secrets Leak.

This week I’m nerding out on marketing. Not just any kind of marketing but thinking about areas where web development, SEO, and creative ad design overlap. A lot of good stuff this week if you’re into the topic of blending sales and creativity.

1. Last week I finished reading Alex Hormozi’s $100M Leads. The book is an absolute gold mine for folks who are serious about generating good-paying leads. In his book, Hormozi includes various quotes from successful marketers. One name I discovered in his book was David Ogilvy. Oglivy is known as the “Father of Advertising” and was well known for his extensive research on consumer behavior, and for applying his research to his marketing campaigns. Some of Ogilvy’s most successful campaigns were for companies like Rolls Royce, Dove, and Hathaway Shirts. The underlying psychology of consumer behavior has not changed and today we can still implement many of the concepts found in Ogilvy’s research to produce successful results.

2. As AI models continue to learn and we enter the era of agentic AI, I’ve been trying to better understand how GPT4o’s contextual memory works and how I can use it to improve my workflow. One of the pieces of information I found on the topic is this needle-in-a-haystack benchmark demonstrating where GPT4o made a memory breakthrough. Here’s an example, I did a test by having GPT4o create a use case based on content from previous chats I had with GPT4o. To my surprise, it produced a viable case study in a fraction of the time it would’ve taken without using it. It performs remarkably well. A lot of discourse on the topic here in this HackerNews thread if you dare to go down the rabbit hole.

3. Taking a look at custom mechanical keyboards the other day, I was surprised by the pricing. As someone who is a total noob about this stuff, I was curious to know why they're so damn expensive. I found they are mostly expensive due to their high degree of customizability, superior quality components, and the intricate, small-scale manufacturing process required to produce them. I think I’ll dip my toes in the water with a more entry-level mechanical keyboard first. Oh, but the sounds of those keys - like music to my ears.

4. Drag-and-drop website builders have become very popular and now folks with low or nearly no technical experience can throw together a web page. It might look like total shit, but they still can do it. In one of the communities I’m plugged into, someone linked mmm.page a stupidly simple drag-and-drop page builder. Hell, you can even edit their website to see for yourself.

5. I stumbled across Elliot Earls on YouTube - his video titled I'm Going To Tell You Exactly How To Become an Excellent Designer got my attention. Earls articulately tells his story about how he got into design and tells of the life-changing advice he got from a popular designer on the topic of copying other work until “you know what you’re doing.” Enjoying some of his other content since finding this video last week.

6. Discovered what feels like the ultimate AI assistant when using the web on my Chrome browser. Merlin AI is a plugin that can summarize videos, blogs, and documents + helps with replying to comments on social media posts. It uses popular AI models like ChatGPT, Claude, Llama, Mistral, and more. Making this a normal part of my everyday workflow.

7. Misinformation is everywhere on the internet, this past week Google’s AI Overview launch didn’t go so well. Queries like “cheese not sticking to pizza” produced results for using non-toxic glue to get the cheese to stick to pizza among other similar results, we can see the AI most likely was hallucinating or using data from unreliable sources across the web.

8. A lot in the news for Google this week - SEO specialists are flocking to the recent algorithm secrets leak that took place earlier this past week. Key details include the presence of over 14,000 ranking features, the use of site authority metrics, and click-driven measures like NavBoost, which adjusts rankings based on user clicks, and much more.

9. As a huge fan of Greg Isenberg’s The Ideas Podcast, his episode with Cody Schneider was an absolute banger. 7 multi-million dollar business ideas, several of which are built around marketing and SEO + an arbitrage to capitalize on with the Quickbooks app store. The ads for [insert service business] idea resonated most as it’s an area I’m currently building in.

10. A rabbit hole UI experience for GPT. More here.

And that’s a wrap for the week. Found something you liked in this list of 10 things? I want to hear about it.