We often get asked the question "So What Do You Do?"

How do you answer this?

Is it concise? What picture does it paint?

Clay Hebert hits the nail on the head with starting your intro with "I help..."

A response of who you help sets the stage for a dialog and building more human connection.

Hebert suggests that folks "package up your magic" in just a few keywords.

A reminder that effective communication doesn't require the use of many words but rather fewer words.