For some reason I had no idea this curated product site existed.

MSCHF (pronounced mischief) is one of those sites that have a very unique UI and it's the reason why I'm jotting these notes.

The site (on mobile) features a list of collectible and designer products to choose from, an example is the new Big Red Boot. Each of these products are featured one at a time in the screens's viewing area. Products can be clicked to view more details.

The UI is simplistic and intuitive, although I would not quite call it minimalistic.

I think that we'll begin to see more niche markets and designer products adopt these design principles as time goes on.

What do you think?